Cloud7 Residence AlUla is a contemporary 4-star aparthotel nestled just outside Al‑ʿUla’s ancient landscapes in Saudi Arabia. With 300+ modern bungalows, a pool, fitness centre, on-site dining (including Charcood and Off‑Road Café), and local-heritage decor, it blends casual travel comfort with immersive desert charm.

Catalyst stepped in during 2023 to lead Cloud7’s social media strategy, content creation, and creative direction as an ongoing partnership. We’ve shaped a digital presence that mirrors the brand’s blend of relaxed hospitality and experiential design: crafting visual storytelling, honing brand voice, and tailoring creative touchpoints that spotlight both location and lifestyle through scroll-stopping content