Located on Umm Suqeim Road in Dubai, the installation is made up of tens of meters of ribbon to form the letters and the slogan.
This public art installation was designed and conceived by Rom Levy. Having already worked for Dubai on the ever so popular ‘Dubai street museum’ project. It was the right fit for this partnership to collaborate again for the Coronavirus campaign.
Rom Levy designed the street art with ribbons as to represent the unity of people getting together to change the outcome of the situation. The blue color was chosen as the color of the spirit, it invokes rest and can naturally cause the body to produce chemicals that are calming and exude feelings of tranquility.
Image & video source (romlevy.com)