[ AGENCY PORTFOLIO ]

AKARI

About project

Akari is a sophisticated wellness space in Dubai’s One Central that blends science-led therapies with serene design principles. Inspired by Japanese concepts of light and balance, Akari offers transformative experiences with advanced treatments such as Red Light Therapy and IHHT (Intermittent Hypoxic-Hyperoxic Training). The space is crafted to restore balance, renew energy, and support cellular wellbeing, combining cutting-edge technology with a tranquil, restorative atmosphere. 

Catalyst Comms led the PR and communications strategy to introduce Akari to the UAE market, framing its unique blend of science, design, and elevated wellness. Our work includes launch press coverage, ongoing media relations, influencer experiences, assessing opportunities, lifestyle features and event support.

Scope of work

PR Strategy and plan

Press office in the region

Pre-launch and launch execution

Press release drafting and distribution

Influencer reviews and collaboration

Blog drafting

Activations and event collaborations