About project
Felicità is a bold Italian restaurant and nightlife destination located inside Address Sky View in Downtown Dubai. Inspired by the spirit of Southern Italy, celebrating food, and culture, the venue combines vibrant Sicilian design with rich culinary tradition, live music, and social energy. With hand-painted tiles, whimsical décor, lush outdoor terrace views of the Burj Khalifa, and a hidden speakeasy bar, Felicità aims to be a must-visit cultural and dining hotspot in the city.
Catalyst Comms supported Felicità’s launch with a comprehensive PR strategy focusing on regional media, lifestyle platforms, influencer collaborations, event opportunities, and strategic placements that highlight the restaurant’s design, atmosphere, and dining experience.
Scope of work
PR Strategy and plan
Press office in the UAE
Pre-launch and launch execution
Press release drafting and distribution
Influencer reviews
Activations and event collaborations
recent posts
